We’re glad you’re here.

At D.I.D, we have a people-first approach to creating sustainable & dynamic digital marketing strategies for businesses.



I’m Rachel (left) and I’m Shelby (right). Once upon a time, we were a boss and direct report duo. We were a part of a small, ambitious startup in New York City called Spoon University (which spoiler alert, would later become the #1 food website for Millennials and Gen Z). We grew Spoon’s social channels from 50k followers to 2M and ran a full digital marketing strategy for two years. This led to the company’s acquisition by Scripps Networks Interactive (now Discovery Inc.), home to the Food Network.

Did we know what we were getting ourselves into five years ago? Absolutely not! The experience was transformative. We went straight from our college campuses to the center of the most competitive media landscape in the world. It tested our limits, gave birth to our strengths, and solidified our passion of helping others share their passions with the world (whether that be food, a product, or just a story).

Since then, Rachel has gone on to write a cookbook (How to Feed Yourself, published by Penguin Random House), manage teams of editors and marketers, and lead company-wide branding workshops. She is still actively involved in the media and food scenes of New York City.

Shelby has gone on to lead the marketing efforts of one of the fastest growing companies in the pet industry. Helping to establish and implement their marketing strategy, working with their co-founders to identify their brand identity/messaging, and quadrupling their digital revenue. She now lives in Denver, Colorado.


When it came time to move on from these incredible experiences we began to ask ourselves — how can we take what we’ve learned and serve others? The first thing that popped into our heads were the small towns we are from and the business owners within them. How can we help them? How can we connect our skill sets to their businesses so that they can make more money? And most importantly, how can we give them more time? The answer soon became clear: create digital marketing strategies for them.

Digital marketing is our passion. Your passion as a business owner is the incredible product and service you offer. By combining the two and working together, we hope to take what we can off of your plate so you have more time to focus on the aspects of your business that you love.

We believe that if we give you the tools to better serve your audience, your sales will rise, and you’ll make more money. You may say that money can’t buy happiness, but we believe it can give you more certainty and time.

In short, having an effective digital marketing strategy can transform your business.

Whether you’re a small business who is looking to immediately outsource your digital marketing efforts or a mid to large sized business who is looking for a fresh input or fresh ideas on what you’ve already implemented, we’d love to Dive In.

This might sound too good to be true or too emotional to be on a consulting website, but that’s how we roll. We have a people-first approach to working and we think you’re going to love it.


When you make the leap to invest in D.I.D, (to invest in us), we will do everything in our power to share your message, product, and brand with your community. We’ll join in on your amazing vision for your company and take it to places you’ve always wanted to go, but didn’t quite know how to get there (think engaged followers, event and influencer marketing, reliable streams of digital revenue, etc.) All in all, after working with us, if you feel more confident about the future of your business, then we’ll consider it a job well done!


Our #1 goal is to demystify digital marketing so you can make more money.


we use to improve your digital marketing:

We AUDIT your current digital presence so we know what’s going on.

We STRATEGIZE to reach your business goals and present this to you.

We IMPLEMENT the strategy by creating content and posting on your channels.

We SUSTAIN your growth by maintaining your channels, sending you reports, and planning for the future.

Not implementing the digital strategy you know your company deserves? It’s time to drop the shame and let us take this off your to-do list!


What do you say?